Brimley passed away Saturday morning at his home in Utah.
You most likely know Wilford Brimley through his work as the long-time face of television advertisements for the Quaker Oats Company. He has also promoted diabetes education and appeared in related commercials for Liberty Medical.
TMZ broke the news on August 1, 2020, that Brimley passed away Saturday morning at his home in Utah. Sources with direct knowledge of Wilford's health tell us he was in an ICU wing of a hospital on dialysis, and very sick for days.
Born in Salt Lake City, Utah, Wilford was a jack of many trades. He served in the marines before becoming a wrangler and ranch hand. He also worked as a bodyguard for Howard Hughes and a blacksmith. He got his break in acting when he was cast in The Waltons as Horace Brimley, making seven appearances on the show. He went on to appear in several films, including The China Syndrome, Cocoon, Hard Target, and The Natural. Though credited with over 70 acting credits, it was his role in commercials that gave him a legacy.
Throughout the 1980s and 90s, Wiford frequently appeared in commercials, most notably the ones for Quaker Oats. The Quaker commercials were famous for their slogan: "It's the right thing to do and the tasty way to do it." Brimley is also known for appearing in numerous television advertisements for Liberty Medical, a company specializing in-home delivery of medical products such as diabetes testing supplies. His commercials were often spoofed, but the star was beloved by all. You may recall he pronounced "diabetes" as "diabeetus".
Wiford was diagnosed with diabetes mellitus in 1979 and became an advocate in raising awareness about the disease. He was honored in 2008 for his lifetime of service by the American Diabetes Association.