Let's call it what it is: blackface or "blackfishing".
Followers of Kim Kardashian West are not very happy with the 'star' today.
She posted pictures of her 7Hollywood photoshoot, featuring Thierry Mugler clothes and coiffed hair. She shared the status "WHAT A DREAM", but it may be turning into a PR nightmare.
The obvious reason why, is that people believe she has deliberately darkened her skin to appear black.
""Why was it necessary to make her look black on this cover?! Why?! This is not even her natural shade at all -- she's not black or of the diaspora.""
"It’s not cool or cute. No I don’t feel honored as a black woman. Some fear us first bc of our chocolate, they hate & mistreat us. And you want to wear it like an accessory? Go rinse off our struggle! Anything for publicity."
"She just wants to take advantage of our features and culture. I’m so fuming right now"
I legit thought this was a black model. For reference, this is what Kim K looks like without tan:
It didn't stop here.
It doesn't matter what skin tone you're trying to portray. Blackface, brownface, yellowface, redface. Any colored-face you wear that isn't yours is racist. Blackfishing is a term used for someone accused of pretending to be black or mixed-race on social media.
Currently, the comments on the Instagram posts, as well as tweets, are flooded with comments on both sides.
"Black women with straight hair, and hair dyed blond shouldn't be going in on anybody. Only the naturals should have anything to say because the non naturals are just as bad as Kim if we're using the same logic."
What is Kim doing amidst the controversy? She's focused on family, rocking a dark beige ensemble for a stoic photo with husband Kanye West.