Along with other brands they have decided to focus on creating a sustainable alternative!
I think at this point in time, we al know that plastic bottles are a problem for the environment.
A million plastic bottles are bought around the world every minute and the number will jump another 20% by 2021, according to numbers obtained by the Guardian . In 2016, fewer than half the bottles purchased were recycled and just 7% of the bottles collected were turned into new bottles. Most of the bottles ended up in the oceans or landfills.
There is now even a Great Pacific garbage patch, though many believe it to be an island the patch is actually "two enormous masses of ever-growing garbage". The United Nations Ocean Conference estimated that the oceans might contain more weight in plastics than fish by the year 2050.
I would like to think we can do better.
Avantium is an Amsterdam based pioneer in the emerging industry of renewable and sustainable chemistry.
"Avantium’s mission is to aid the transition to a fossil-free world by developing groundbreaking products on the basis of renewable feedstock instead of fossil resources. Sustainable alternatives for fossil-based chemicals and materials include plastic bottles for drinks, films for food packaging and electronics, fibers for textiles and even material used in toys."
Recently Avantium announced that they were joining forces with The Paper Bottle Company (Paboco®). They will be one of the technology providers for the fully plant-based and recyclable Paper Bottle.
The project was started by Danish innovation company EcoXpac in 2010, with the Carlsberg Group joining in 2015 to initiate the “The green fibre bottle”.
“This plastic has very attractive sustainability credentials because it uses no fossil fuels and can be recycled—but would also degrade in nature much faster than normal plastics do,” Avantium’s chief executive, Tom Van Aken, said to The Guardian.
There are other brands on board too. With the backing of major companies such as Coca-Cola, Carlsberg, L'Oréal and The Absolut Company the development of this plant-based plastic that could replace the plastic used in the food supply chain is well under way.
"L’Oréal is committed to seeking alternative packaging solutions that are more sustainable. More than a year ago, we started an innovative project with another company, Billerudkorsnäs, to produce cosmetics bottles from paper. Today, we are proud to be a pioneering member of the Paper Bottle Community" they say on their website.
I think this is a genius idea and would certainly on board to purchase products from brands that offered these alternatives.