"Gravitational pull that will only occur today."
Not trying for a play on words here but the latest internet challenge has arrived and it's sweeping social media.
Literally. It involves brooms. They are calling it the "broomstick challenge" and everyone from celebrities to parents are doing it. Confused about why people are standing their broomsticks up at a 90 degree angle? We have you covered.
Take a look at Paula Abdul rocking it out:
Here's one from the Milwaukee Bucks:
This all started when a Tweet circulated that claimed according to NASA, it was the only day a broom can stand up on its own because of the gravitational pull. Specifically date, February 10.
Snopes says this isn't the first time this hoax has made the rounds. The broom challenge was widely circulated before in February 2012, and is another version of an egg-balancing trick which was attributed to the spring equinox.
"This is another social media hoax that exemplifies how quickly pseudoscience and false claims can go viral," NASA communications spokeswoman Karen Northon told ABC News .
The truth is simple. Brooms have a low center of gravity and they can always balance on their bristles.
Still, these pictures and videos of people grabbing brooms and balancing them are kind of hilarious.