Seems like Gucci are channeling their inner child. Call me crazy, but my mother always told me that getting grass stains on my new jeans was a bad thing. It was actually a punishable crime in the home I grew up in.
But here we are in 2020 and not only are grass stains acceptable, but they are also fashionable and available on your jeans before you even purchase them.
Fall-Winter 2020 collections will feature a lot of grunge vibes, which may or may not mean a la Kurt Cobain. Gucci has a new wide-leg denim pant crafted from organic cotton and specifically treated for a stained-like, distressed effect.
Seeking to explore new takes on the cult fabric, Gucci is reinterpreting denim with different designs and washing techniques that blur the line between vintage and contemporary.
All organic cotton leftovers from the cutting process for this product are then upcycled into new materials under the “Gucci Up” program. Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit.
The jeans cost roughly $760.
A quick check on social media reveals that people don't feel overly thrilled with Gucci’s new overpriced denim offerings.
"This is sad as hell," writes one person. "But I'm sure those that actually buy ripped jeans will buy these too."
"God help us and have mercy on anyone who parts with £600 for this pure and utter garbage," wrote another. "Gucci unveil distressed jeans that have the illusion of grass stains"
My personal favorite was this gem "Folks can roll around in the grass and stain their clothes for free".
What do you think?